Using Cross Promotion to Boost Your eBay Sales
December 15th, 2009 amaMaximizing your ability to make money on eBay requires cross promotion. This entails promoting other items you have for sale in each of your auction listings. This works best if the items are related. For example, if you’re selling shoes it would be a good idea to cross promote shoelaces, shoehorns, socks, and so forth.
But in addition to the more obvious reasons for cross promoting, there are other, less obvious reasons as well.
Users accidentally click into the wrong listings all the time. This is an opportunity for you to make a sale by promoting whatever it is that they might be looking for.
Effective Cross Promotion
All effective sellers and marketers use some form of cross promotion. Next time you walk into a shoe store and buy a new pair of shoes, chances are the salesman will remind you that you need several other accessories to go with your new pair of shoes.
If you want to sell on eBay successfully, you should be doing the same thing.
eBay tries to help you cross promote automatically by inserting links to your other auctions at the bottom of each listing. You can turn this feature off if you want via your “My eBay” preferences. As a general rule, however, you’re better off leaving it as is.
Linking Between Auction Listings
Never forget to cross promote other items that you are selling. It’s a good idea to place a link to your “Items for Sale” page or eBay Store within each of your auction listings.
To find the page that lists all your auctions, simply click the “See other items” link that appears at the top right of any of your active auction listings.
Placing that link tells potential buyers that you’ve got more to offer. Whether a buyer that mistakenly clicked into your listing or is purposely taking a look, it’s important to give them as many options to spend their money with you as you can.