Auctions - Why Doing Business on eBay is Different From Having a Real, Brick and Mortar Store
December 2nd, 2009 amaI bet you, like many eBayer’s don’t realise the importance of item pricing and some don’t even recognise the need for pricing at all, with eBay being an auction site they think why bother, but as we all know an eBay auction is nothing like any ordinary offline auction, where they maybe 20/30 people in a room waving their hand in the air indicating their bid. So in fact one should spend a little time and effort on setting the right price for any item you may have for sale. As you may already know there are three prices of which you can set when listing and item for eBay selling, these are as follows, the [buy it now], the [reserve] and the [starting price].
Out of the three, only the starting price is the one that is actually required for an eBay auction, the buy it now and the reserve price are there for you to set if you so wish. When setting your starting price try to remember this is an auction and the aim of your starting price is to get people biding, so set a reasonably low price no matter what you think your item is actually worth. By starting low you should see people start bidding on your auction almost immediately and start pushing up the price to somewhere around the figure you wanted to start with. When a setting low starting bid price when eBay selling you should always remember to set your reserve price this protects you from losing money on your sale.
That’s 114 million eBayer’s sat eagerly with their credit card in hand waiting to buy something from somebody so why shouldn’t that somebody be you? The answer to that is, the 114 million ebayer’s don’t know you even exist yet. Actually, no matter how many eBay auctions you have or how many products you sell 114 million is a very big number and most of them will never know who you are, which will not effect how successful you are in the slightest anyway. Even the most successful eBayer’s are not know by everyone, but they do have one thing in common which is they all started out as buyer’s themselves which is what I recommend you should do too. This will help you understand how things work on eBay and how it all works and feels from the buyer’s perspective.
Which leads us to the buy it now price, which means if someone thinks your item is worth what your buy it now price is they can buy it there and then without having to wait until the end of the auction.
For most eBay auctions this option can be used, and should obviously be set to around the price for which you would be willing to sell your item for, again this is common sense. This is also a great option if you are selling more than one of the same product. When setting your price you should also take into consideration the shipping cost because potential bidder most certainly will as the buyer usually pays for shipping.
What is the same both in the real stores and on eBay is the respect with which you have to treat your customers. Just as you are kind with your clients in a brick and mortar shop, so should you be with the virtual clients. Answering their emails promptly and coherently is a sign of respect for your clients and it is a must for every successful business.
Doing business on eBay can be much more fun that selling things in a real store. You have a lot more clients and you can have much more profit if you treat your clients properly
Resource Author Francisco Rodriguez Higueras
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